We will make the Korean Avengers! ‘TOY MASTER’ Dream of Father and Son
▲’Toy Master’ Choi Shin-kyu(Chairman of CCF,right) and Choi Jong-ill(Represent of CCF,left).
* (CCF=Choirock Contents Factory)
Now is the time for ‘Marvel characters’. Not only Avengers, as well as stories of heroes such as Hulk and Thor etc.,
are leading the global box office. If you get marveled, its hard to come out the world of Marvel.
The man who is called ‘Toy Master’, SONOKONG’s founder Choi Shin-kyu and his son Choi jong-ill, challenged Marvel.
and creating a Korean version of the avengers someday.
Represent Mr. Choi is currently leading the content research and development firm,
CCF and chairman Mr. Choi is focusing on animation production.
Chairman Mr.Choi said, "In the meantime, most of the Korean toy character business is to buy and distribute and
sell overseas characters.", "For the global competitiveness of Korean character culture,
Korea should have content companies like Marvel."
Their’s self-esteem has been prided on by the fact that there are not so many characters developed by them.
the company's successful works include Hello Carbot (2014), Turning Mecard (2014) and Sofy Ruby (2016).
▲Choi's representive character 'Turning MeCard'. World's first instantaneous transformation robot toy.
Chairman Mr. Choi will be working as the general director next year and will start producing animations for
the cartoon character Hello Carbot.
the story to overseas and to announce the brand,
and ultimately to build a Korean-style 'Avengers' world view only with Korean native characters.
It is not that Choi was interested in toys from the beginning.
From the age of 13, he learned molds and casting techniques and made various industrial parts.
Choi said, "I did not learn anything, so I piled up books on chemical materials, and I went to Namdaemun Market
in search of materials." and "When I mixed all kinds of materials, strange smell shook me,
and I almost got kicked out by my landlord.
In additon I had to develop the winter jacket until I could wear it until summer.”
It was natural for represent Choi, who grew up watching him, to stick to the toy.
and my dad reflected them on toys," he said.
so I decided to incorporate a game that can be played on a transforming robot.".
and developed a game combining the transformed robot and the card.
They soon release a new dinosaur transformation toy "Dinosaur MeCard".
grows up and shares his advice to his son. I do not just make toys, but after 20 or 30 years,
I will make memories of my father and son together, and make cultural contents representative of Korea," he said.
Source : Joongang Ilbo / Date Created : Nov.21th, 2017.